You own a butcher, a delicatessen, or run a bakery or pastry shop. Did you know that your business lighting is one of the most important factors that will affect your future? The lighting you prefer is very effective in increasing your sales, number of customers and prestige.
Your meats are very fresh in your refrigerators, in the same way your biscuits, cakes and baklava are very fresh on your counters, aisles and patisseries, but still your customers do not like them or say they do not find them fresh. Visually, the first impression is very important. Most of the time, your customers make a decision by evaluating the appearance of the products without tasting them. Bright red meats, bakery products, baklavas, breads that are yellow in color and look warm as if they just came out of the oven will attract the attention of your customers and increase their appetite. In addition to displaying your products fresh, you can be successful in your business as long as you can show them fresh. In a well-lit business, if you can present your products perfectly and attract the attention of your customers, you can sell more products. Thus, you will gain more turnover and will not lose customers.
“Correct lighting is not a luxury, it is a necessity.”
There has been a direct increase in the number of satisfied customers and turnover in the busy streets with high pedestrian traffic and in the shop window of cafes or restaurants where the lighting is applied correctly. Lighting in food businesses should draw attention to the products, create a perception, arouse appetite and be able to sell the product.
It is a known fact that the correct lighting systems applied in businesses affect customers in purchasing. In researches conducted abroad, it has been observed that sufficiently illuminated businesses create an atmosphere of trust for their customers and attract them to the business. However, insufficiently illuminated businesses were not considered safe and not preferred by customers, and customers turned to brighter businesses.
Considering these facts, it will be easier to attract your customers' attention and make your business stand out among your competitors with the right lighting.
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